{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "profile": "core", "publisher": { "name": "chapter42", "url": "https://www.chapter42.com" }, "generated": "2026-06-05T00:00:00Z", "verificationStatus": "generator-draft", "entities": [ { "entityId": "e_001", "@type": "Organization", "name": "chapter42", "description": "The consultancy run by Roy Huiskes, offering SEO, search and conversion optimisation, and data & analytics services.", "hasChunks": [ { "chunkId": "c_001", "text": "Optimalisatie op het gebied van online marketing, LLMs, zoekmachine- en conversieoptimalisatie.", "sourceUrl": "https://www.chapter42.com/", "pageTitle": "Roy Huiskes optimaliseert websites", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_002", "text": "Voor een site audit, migratie, een second opinion of training on the job, als sparringspartner voor je Senior SEO of gewoon een heel SEO-project, help ik jullie graag met de organische groei.", "sourceUrl": "https://www.chapter42.com/", "pageTitle": "Roy Huiskes optimaliseert websites", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "example" } ], "relations": [ { "predicate": "OFFERS", "targetId": "e_003", "targetName": "SEO" }, { "predicate": "OFFERS", "targetId": "e_004", "targetName": "Technische SEO migratie" }, { "predicate": "OFFERS", "targetId": "e_005", "targetName": "SEO Training" }, { "predicate": "OFFERS", "targetId": "e_006", "targetName": "Training on the Job" }, { "predicate": "OFFERS", "targetId": "e_007", "targetName": "Site Audits" }, { "predicate": "OFFERS", "targetId": "e_008", "targetName": "Data & Analytics" }, { "predicate": "DESCRIBED_BY", "targetId": "e_014", "targetName": "Manifesto 42" } ] }, { "entityId": "e_002", "@type": "Person", "name": "Roy Huiskes", "description": "Freelance SEO consultant and founder of chapter42, working in SEO since 2005 with a focus on audits, migrations and analytics.", "hasChunks": [ { "chunkId": "c_010", "text": "Ik ben Roy, ik optimaliseer website voor gebruikers en soms een beetje voor Google.", "sourceUrl": "https://www.chapter42.com/over-roy/", "pageTitle": "Over Roy", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_011", "text": "2010 – nu: Freelance SEO Consultant chapter42.com", "sourceUrl": "https://www.chapter42.com/over-roy/", "pageTitle": "Over Roy", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "evidence" }, { "chunkId": "c_012", "text": "Ik focus mij op: Site Audits, Server Log Analysis, International SEO, Site migraties, Traffic drops & vreemde SEO issues", "sourceUrl": "https://www.chapter42.com/over-roy/", "pageTitle": "Over Roy", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "evidence" }, { "chunkId": "c_013", "text": "2005 – 2009: SEO-specialist searchmarketingbureau Onetomarket", "sourceUrl": "https://www.chapter42.com/over-roy/", "pageTitle": "Over Roy", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "evidence" } ], "relations": [ { "predicate": "AFFILIATED_WITH", "targetId": "e_001", "targetName": "chapter42" }, { "predicate": "AFFILIATED_WITH", "targetName": "Onetomarket", "targetDescription": "Search marketing agency where Roy Huiskes worked as SEO specialist from 2005 to 2009." } ] }, { "entityId": "e_003", "@type": "Service", "name": "SEO", "description": "End-to-end SEO engagement covering strategy, content and technical work to drive organic growth.", "hasChunks": [ { "chunkId": "c_020", "text": "In een technische SEO Audit verzamel ik de punten. Er zijn twee opties, een volledig rapport waarin alle issues benoemd staan, of een meer 'agile' aanpak, waarbij ik elke maand een aantal issues oplever en controleer op basis van prioriteit.", "sourceUrl": "https://www.chapter42.com/diensten/seo/", "pageTitle": "SEO - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "procedure" }, { "chunkId": "c_021", "text": "We vertalen inzichten naar structuur, content en techniek. Alles gericht op vindbaarheid én overtuigingskracht.", "sourceUrl": "https://www.chapter42.com/diensten/seo/", "pageTitle": "SEO - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_022", "text": "We leren, testen en verbeteren continu. En we zorgen dat SEO geborgd is in de organisatie, zodat groei doorloopt.", "sourceUrl": "https://www.chapter42.com/diensten/seo/", "pageTitle": "SEO - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" } ], "relations": [ { "predicate": "DESCRIBED_BY", "targetId": "e_009", "targetName": "SEO 2025 in drie stappen" }, { "predicate": "DESCRIBED_BY", "targetId": "e_010", "targetName": "Datagestuurde SEO-werkwijze" } ] }, { "entityId": "e_004", "@type": "Service", "name": "Technische SEO migratie", "description": "A structured website migration service designed to minimise the risk of losing visitors and revenue.", "hasChunks": [ { "chunkId": "c_030", "text": "Verlies geen bezoekers en omzet door je migratie niet goed voor te bereiden!", "sourceUrl": "https://www.chapter42.com/technische-seo-migratie/", "pageTitle": "Technische SEO migratie - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_031", "text": "Ik heb een proces uitgewerkt om te migreren met een zo klein mogelijk risico.", "sourceUrl": "https://www.chapter42.com/technische-seo-migratie/", "pageTitle": "Technische SEO migratie - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "procedure" }, { "chunkId": "c_032", "text": "Organische zoektermen analyse en ranking checks voor en na migratie", "sourceUrl": "https://www.chapter42.com/technische-seo-migratie/", "pageTitle": "Technische SEO migratie - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "procedure" } ], "relations": [] }, { "entityId": "e_005", "@type": "Service", "name": "SEO Training", "description": "Training that builds SEO skills, knowledge and competencies inside a client's own team.", "hasChunks": [ { "chunkId": "c_040", "text": "SEO is voor veel mensen een lastig 'kanaal'. Het heeft immers met veel verschillende dingen te maken: de techniek, de content, strategisch inzicht en analytisch vermogen.", "sourceUrl": "https://www.chapter42.com/diensten/seo-training/", "pageTitle": "SEO Training", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_041", "text": "Al mijn trainingen begin ik met het luisteren naar de huidige situatie en het doornemen van de lopende vragen. Dit is de basis voor de aanpak die we naderhand volgen.", "sourceUrl": "https://www.chapter42.com/diensten/seo-training/", "pageTitle": "SEO Training", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "procedure" } ], "relations": [] }, { "entityId": "e_006", "@type": "Service", "name": "Training on the Job", "description": "An on-site coaching model with weekly contact, embedded in the client's own structure and way of working.", "hasChunks": [ { "chunkId": "c_050", "text": "Mijn 'Training on the Job' systeem is ontstaan om jouw teamleden de vaardigheden, kennis en competenties te bieden die ze nodig hebben, precies daar waar het ertoe doet: op jullie manier, in jullie structuur met jullie werkwijze.", "sourceUrl": "https://www.chapter42.com/diensten/seo-training-on-the-job/", "pageTitle": "SEO Training on the Job", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_051", "text": "Door wekelijks contact weten we allemaal precies wat er speelt en wat er moet gebeuren.", "sourceUrl": "https://www.chapter42.com/diensten/seo-training-on-the-job/", "pageTitle": "SEO Training on the Job", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "procedure" }, { "chunkId": "c_052", "text": "Leren terwijl je werk verzet krijgt, nieuwe vaardigheden onmiddellijk toepassen in jouw situatie.", "sourceUrl": "https://www.chapter42.com/diensten/seo-training-on-the-job/", "pageTitle": "SEO Training on the Job", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "example" } ], "relations": [ { "predicate": "INSTANCE_OF", "targetId": "e_005", "targetName": "SEO Training" } ] }, { "entityId": "e_007", "@type": "Service", "name": "Site Audits", "description": "A prioritised SEO audit focused on solving the issues that matter to the client rather than listing every possible issue.", "hasChunks": [ { "chunkId": "c_060", "text": "Je betaalt mij niet om alle SEO issues te vinden, maar om de SEO issues op te lossen die er voor jou toe doen.", "sourceUrl": "https://www.chapter42.com/diensten/site-audits/", "pageTitle": "Site Audits", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_061", "text": "In een SEO Audit kijk ik naar best practices, de Google Richtlijnen en wat je moet aanpassen om hoger te ranken.", "sourceUrl": "https://www.chapter42.com/diensten/site-audits/", "pageTitle": "Site Audits", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "procedure" }, { "chunkId": "c_062", "text": "Een goede, volledige, SEO audit begint rond de 2500 euro en is afhankelijk van de site grootte en type.", "sourceUrl": "https://www.chapter42.com/diensten/site-audits/", "pageTitle": "Site Audits", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "statistic" } ], "relations": [ { "predicate": "DESCRIBED_BY", "targetId": "e_011", "targetName": "Continuous improvement" } ] }, { "entityId": "e_008", "@type": "Service", "name": "Data & Analytics", "description": "Tag management and analytics work — audit, implementation and maintenance of measurement setups.", "hasChunks": [ { "chunkId": "c_070", "text": "Google & Adobe Tag Management en Analytics. Of je nu een audit, implementatie of onderhoud op je bestaande container wilt, ik help je er graag bij.", "sourceUrl": "https://www.chapter42.com/", "pageTitle": "Roy Huiskes optimaliseert websites", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" } ], "relations": [ { "predicate": "DEPENDS_ON", "targetId": "e_016", "targetName": "Google Tag Manager" }, { "predicate": "DEPENDS_ON", "targetId": "e_015", "targetName": "Google Analytics (GA4)" } ] }, { "entityId": "e_009", "@type": "Methodology", "name": "SEO 2025 in drie stappen", "description": "chapter42's three-step SEO framework: Discover & Align, Design & Build, and Optimize & Scale.", "hasChunks": [ { "chunkId": "c_080", "text": "We ontdekken waar merk, doelen en klantgedrag elkaar raken. Data, journey en strategie komen hier samen.", "sourceUrl": "https://www.chapter42.com/diensten/seo/", "pageTitle": "SEO - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_081", "text": "We leren, testen en verbeteren continu. En we zorgen dat SEO geborgd is in de organisatie, zodat groei doorloopt.", "sourceUrl": "https://www.chapter42.com/diensten/seo/", "pageTitle": "SEO - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" } ], "relations": [] }, { "entityId": "e_010", "@type": "Methodology", "name": "Datagestuurde SEO-werkwijze", "description": "Roy's working method: customer segmentation matched to keyword research, then iterative content work and technical improvement.", "hasChunks": [ { "chunkId": "c_090", "text": "Ik begin met klantsegmentatie en door middel van een zoektermenonderzoek matchen we dit aan elkaar.", "sourceUrl": "https://www.chapter42.com/mijn-werkwijze/", "pageTitle": "Mijn werkwijze - Roy Huiskes - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "procedure" }, { "chunkId": "c_091", "text": "Mijn werkwijze is er dus ook op gericht om jou of je organisatie zo veel mogelijk te laten begrijpen wat Google wil.", "sourceUrl": "https://www.chapter42.com/mijn-werkwijze/", "pageTitle": "Mijn werkwijze - Roy Huiskes - chapter42.com", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" } ], "relations": [] }, { "entityId": "e_011", "@type": "Concept", "name": "Continuous improvement", "description": "The preference for ongoing, prioritised iteration over a single one-off audit, so that growth keeps running.", "sameAs": "https://www.wikidata.org/wiki/Q1318104", "hasChunks": [ { "chunkId": "c_100", "text": "Mijn voorkeur is niet om eenmalig een grote SEO audit te doen, maar juist te werken aan continuous improvement.", "sourceUrl": "https://www.chapter42.com/diensten/site-audits/", "pageTitle": "Site Audits", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" } ], "relations": [] }, { "entityId": "e_014", "@type": "ProprietaryTerm", "name": "Manifesto 42", "description": "chapter42's published manifesto setting out its principles, centred on the idea that SEO is simple but not easy.", "alternateName": "chapter42 manifesto", "canonicalLabel": "manifesto", "maturityStatus": "established", "hasChunks": [ { "chunkId": "c_130", "text": "SEO is niet ingewikkeld. Het is _simpel. Niet makkelijk_, maar wel simpel.", "sourceUrl": "https://www.chapter42.com/over-roy/chapter42-manifesto/", "pageTitle": "chapter42 manifesto", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_131", "text": "Het draait om helderheid, keuzes durven maken, en consistent bouwen aan iets wat klopt.", "sourceUrl": "https://www.chapter42.com/over-roy/chapter42-manifesto/", "pageTitle": "chapter42 manifesto", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" }, { "chunkId": "c_132", "text": "Succes is niet alleen rankings, in Google, Bing, ChatGPT, Gemini of Claude.", "sourceUrl": "https://www.chapter42.com/over-roy/chapter42-manifesto/", "pageTitle": "chapter42 manifesto", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "example" } ], "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_002", "targetName": "Roy Huiskes" } ] }, { "entityId": "e_015", "@type": "SoftwareProduct", "name": "Google Analytics (GA4)", "description": "Google's web analytics platform, which Roy implements and maintains for clients.", "alternateName": "GA4", "hasChunks": [ { "chunkId": "c_140", "text": "Daarnaast doe ik Data & Analytics implementaties en projecten. Denk hierbij aan GA4 implementaties, Google Tagmanager", "sourceUrl": "https://www.chapter42.com/over-roy/", "pageTitle": "Over Roy", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "evidence" } ], "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Google", "targetUri": "https://www.wikidata.org/wiki/Q95", "targetDescription": "Technology company that develops and operates the Google Analytics platform." } ] }, { "entityId": "e_016", "@type": "SoftwareProduct", "name": "Google Tag Manager", "description": "Google's tag management tool, which Roy audits, implements and maintains within client containers.", "alternateName": "GTM", "hasChunks": [ { "chunkId": "c_150", "text": "Google & Adobe Tag Management en Analytics. Of je nu een audit, implementatie of onderhoud op je bestaande container wilt, ik help je er graag bij.", "sourceUrl": "https://www.chapter42.com/", "pageTitle": "Roy Huiskes optimaliseert websites", "publisher": "chapter42", "retrieved": "2026-06-05T10:00:00Z", "contentType": "definition" } ], "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Google", "targetUri": "https://www.wikidata.org/wiki/Q95", "targetDescription": "Technology company that develops and operates Google Tag Manager." } ] } ] }